REDBOOK 小红书
We develop cross-border business leveraging China's largest lifestyle SNS platform 'REDbook (小红书)'.
What is REDbook (小红书)?
REDbook (小红书 / Xiaohongshu) is a lifestyle-sharing platform with over 300 million monthly active users in China. Covering fashion, beauty, food, travel and more, users share experience-based 'notes' (posts), pioneering social commerce that seamlessly connects product discovery to purchase.
RINONE Select Shop
RINONE operates an officially verified select shop on REDbook. We curate Japanese fashion, beauty, and lifestyle items, delivering directly to customers across China and Asia.
Integrating 30+ Brands
Through our own account 'Rinone', we manage over 30 brands in a unified manner. With editorial expertise tailored to Chinese trends, we reliably reach our target audience.
Real Store & Popup Expansion
Connecting SNS awareness to offline store sales
Not just online — we expand through 'wholesale' and 'exhibitions' to leading Chinese select shops. An O2O strategy that bridges online and offline.
関小国
@ Beijing
YUNLI
@ Changchun
G SHOP
@ Nanjing
Andwithen
@ Hangzhou
360°
@ Foshan
Gusi
@ Taizhou
TT Shop
@ Foshan
bkomugi
@ Taiwan
Official Liver Partners
RINONE partners with popular livers (KOLs) active on REDbook, driving product sales through live commerce.
jlovejlook
A Japan-based KOL focused on Japanese trend fashion, effectively conveying brand appeal through unique styling proposals and high engagement rates.
川川川
A popular liver based in Beijing, China with a strong following in fashion and beauty, known for exceptional live commerce sales performance.
Brand Account & Shop Management
We provide comprehensive management services for other brands' REDbook official accounts and shops, offering total support for entering the Chinese market.
Account Setup & Management
From official account creation to daily content production and posting management
Shop Management
REDbook shop setup, product registration, order management, and customer support
KOL Marketing
Selection of appropriate KOLs/livers and planning/execution of collaboration campaigns
Live Commerce Support
Planning and operation of live streams, product PR strategy development
Contact Us
For inquiries about our REDBOOK business, please feel free to contact us below.